Ricky is an internal Studio 9P project: a full-scale prank built around a fake AI product, presented as a real device. I designed the 3D object and directed the project trailer, while also creating the conversational AI interface integrated into the device.

Internal Studio 9P project. The concept: build an immersive site around a fake tech product : Ricky, an AI device designed to make its users funnier. My role covered three areas: 3D modeling of the device, design and animation of the conversational AI interface embedded in the object, and production of the Instagram reel trailer.

The device went through several iterations with very different visual directions before reaching the final result. The internal brief set the intention but left room to explore. Alongside the modeling, I designed and animated the AI interface inside the object — the element that brings the product to life and makes it believable. The trailer then packaged everything into a short format built for social media.

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