Momentum Académie is a biblical school in Bordeaux offering 4 distinct programs to a wide range of profiles. As a freelancer, I redesigned their site from scratch : art direction, UX, design and Webflow integration, with one clear priority: staying accessible to all ages, while giving the client the tools to maintain the site independently.

Momentum Académie had an outdated site that no longer reflected the school's quality or ambition. I handled the entire project: full art direction redesign from scratch, UX, page design and Webflow integration. The only constraint given by the client: keep one identifying color per program. From there, I had full creative freedom to build a coherent and modern visual identity.

The art direction is built around a strong creative choice: Renaissance paintings as an iconographic foundation, paired with serif typography, contrasted by real photos of the academy to bring a human touch. The paintings illustrate biblical concepts, compensate for the lack of visuals, and create an instantly recognizable identity.

This choice is both generational, the old/new mix appeals to 18-30 year olds while inspiring trust in older generations and strategic: the identity clearly stands apart from the Église Momentum brand, scales across all communication channels, and since artworks can be AI-generated, the client has an almost unlimited content source.

I built a design system in Figma and developed the Webflow components so the client could be fully autonomous after handoff.